Market Intelligence


Market Intelligence is the strategic research and analytics business unit of Helix Dynamics Advisors Group. Our company provides a range of Competitive Intelligence and Market Research services to private and public sector companies.

We offer on-going and custom-made solutions in market research, covering a large number of countries around the world and a wide range of product and service categories as well as industrial sectors. WE PROVIDE:

1) BUSINESS INTELLIGENCE: conducting investigative, analytic and advisory projects regarding anti-trust/oligopoly issues, collusion, anticompetitive behaviours, competition law and regulation. Our services include in-country and cross country research, face-to-face in-depth interviewing, retrieval and analysis of financial and business information, company and parties profiling, media monitoring and analysis, and written reports for the corporate, private and public sector.

2) MARKET RESEARCH AND ANALYSIS: offering a full range of qualitative and quantitative research methodologies:

-Quantitative research: information on market sizes in volume and value terms, annual growths past and present and market trends over the reviewed period of time, market shares in volume and value per manufacturers and brand, distribution channels' shares in volume and value per product category and subcategory, pricing trends over the reviewed period of time and present, forecasting on volume and value sales as well as pricing.

-Qualitative research: exploration of consumers' behaviour within a certain market and geographical region in the context of demographic, political and cultural facts; insightful analysis of consumers' attitude and perception of a product category or certain brand/manufacturer; analysis of consumerist mentalities and habits of local consumer groups - providing cultural understanding and strategic guidance leading to confident business decisions.


Primary research:

• Surveys and Questionnaires: conducting face-to-face or telephone surveys using questionnaires created to target the specific needs of the client. Used as an effective research tool to retrieve facts and investigate attitudes, perceptions and behaviours

• In-depth face-to-face and telephone interviews: using a series of open-ended and/or closed-ended questions to retrieve valuable qualitative and quantitative information, aiming to directly cover the primary needs of the client. Interviews are conducted by highly skilled and experienced researchers based in-country and using the local language. Interviewees range from upper management associates of an industry/market to key members of other parties such as wholesalers, distributors, importers/exporters, retailers, trade ministry officers.

• Focus Groups: they constitute an important tool for acquiring marketing information and qualitative depth information. It is conducted by trained and experienced moderators.

• Mystery shopping: we provide customer experience measurement and management in the marketplace through mystery shopping assignments in all forms (phone calls, online inquiries and in-person visits).

• Stakeholder research and analysis: identifying all parties engaged in conducting the research and apply qualitative and quantitative research approaches to key interest groups of the organization, namely customers, employees, partners, suppliers etc., in order to explore the subject under investigation, e.g. from the employee engagement and customer experience to management assessment.

Secondary research:

 Internet research: using the web to access information publicly available on businesses, countries, economies, legislation etc.

 Press analysis: research and analysis on press releases and published articles offering qualitative and quantitative information.

Market2• Competitor pricing research: identifying pricing strategy through retail audits and comparative research.

• Financial statements, industry reports and corporate annual report analysis: used as secondary sources for data and information on business, products, company strategy, performance, market positioning and shares.

• Advertising and promotional events tracking and analysis: monitoring advertisement and promotional activities (above- and below-the-line) of competitors in order to identify their marketing strategy and conduct a comparative analysis.

• Retail Audit: conducting visits in final points of sales (retail or foodservice) in order to identify brand/product availability, merchandise display, in-store promotions and sales and product pricing.



• Market research and analysis for industry, B2B and services: used as aids to strategic thinking and decision making. Aiming to reduce the risk of making the wrong decision, to offer valuable insight in view of new strategic moves of a business: before a new product launch or an extension of an established brand, before entering a new market and in order to assess customer changing behaviors.

• Competitive intelligence research and analysis: B2B International's custom-made competitive intelligence solutions through thorough analysis of the competitive environment, competitor full profiling (including strategic direction, product portfolio, marketing strategy, financial analysis), competitor pricing research, competitor interviews, customer interviews, interviews with suppliers, distributors, associations and other high-level industry experts, company website analysis, governmental and publicly held records.

• Marketing Plan - SWOT analysis: to assist a company to develop a successful marketing strategy; offers a structured analysis of your business to identify the strengths, weakness, opportunities and threats in a specific project or a business venture.

• Market entry research-Feasibility study: to assess the viability of a new business venture and explore new markets opportunities by offering a full range of services, from local market research and insightful analysis, bring to our client from valuable information from the local trade and business mentality to competitor analysis, consumer behavior, market and demand trends to help our client make the risk-free decision.

• Export market research & export and distribution planning: we identify potential buyers and liaise with all potential intermediaries from local trade authorities (trade ministries, customs agencies, trade associations) to importers, wholesalers, distributors and leading retailer in order to achieve a successful market penetration.

• Reporting and Presentation: we offer customized Market Research Analysis, insightful Reports and meaningful Presentations and turn research results into actionable analytics.